Jon S. Corzine

Nina Mitchell Wells
Secretary of State


July 09, 2009

Contact: Susan Evans
Press Office 609.777.0830

Secretary of State Announces Extension of Popular "Jersey Shore Store" In Downtown Manhattan

"Jersey Shore Store" now set to extend its run until August 9, 2009

Trenton, NJ—Secretary of State Nina Mitchell
Wells today announced a one month extension of the popular “Jersey Shore
Store” in Manhattan until August 9, 2009, due to its success in marketing
the attractions and excitement of a Jersey Shore vacation to New Yorkers and other
tri-state residents. The Jersey Shore Store has been drawing as many as 300 people
per day to the interactive travel boutique.

“We were excited to bring a piece of the unique Jersey
Shore experience to the mass array of prospective visitors a short drive away
or train ride,” said Secretary Wells. “Moreover, the overwhelmingly
positive response we’ve received on the Jersey Shore Store has brought the
wonder of the state’s 127 miles of pristine beaches to a whole new audience;
I’m thrilled we’ll now have the opportunity to do so into August.”

Located at 813 Broadway (between 11th and 12th streets) near
New York’s bustling Union Square area, the Jersey Shore Store is a literal
shore oasis, featuring sand sculptures, a boardwalk, a tiki bar, the sounds of
surf and seagulls and other iconic shore pleasures like salt water taffy and cotton
candy. In addition, events such as live entertainment, a master sand sculptor,
interactive exhibits, restaurant food tastings and a popular shore disc jockey
help make the experience all the more realistic, and the thrill of a Jersey Shore
getaway all the more appealing.

Perhaps best of all, planning the ideal Jersey Shore vacation
has never been easier. Knowledgeable shore town travel representatives are on
hand to help visitors plan vacations to fit their interests and budgets - from
world-class gaming and spa resorts, to dining on par with the best in the nation,
to classic, comfortable family seaside getaways.

Tourism in New Jersey is a $38.8 billion industry, in large part
because of the wide array of public transportation and vacation options along
127 miles of pristine beaches from Sandy Hook to Cape May.

The Jersey Shore Store will maintain the same operation hours
– Tuesdays through Sundays, 11 a.m. to 7 p.m.

For more information on New Jersey activities and destinations,
assistance on planning a New Jersey vacation, including additional itinerary ideas,
accommodations and free brochures, go to

Release Date Formated: 
Thu, 2009-07-09