Discover American Dream, Now Open in East Rutherford

  • Amusement Park at American Dream Shopping Mall
    Photo courtesy of American Dream

The long-awaited American Dream entertainment and retail center in East Rutherford has opened and is loaded with an awe-inspiring mix of family-friendly activities, and indoor attractions! Opening in chapters through Spring of 2020, there will be shopping and entertainment across 3 million square feet of real estate, however there’s plenty to experience now!
OPEN: On October 25, 2019, Nickelodeon Universe Theme Park—the Western Hemisphere’s largest indoor theme park—opened, boasting more than 35 rides, roller coasters and attractions, including The Shredder, The Shellraiser and Nickelodeon’s Skyline Scream. Simultaneously, The Rink at American Dream also opened, offering an NHL-regulation size ice skating rink with open skating, hockey tournaments, figure skating and more.
OPEN: On December 5, 2019, the slopes opened at Big SNOW, North America’s only indoor real-snow park, touting all kinds of hills, runs and ski/snowboard coaching sessions to appeal to all types of snow sports lovers. While you’re there, stock up on ski and snowboard apparel at The Shops at Big SNOW.
DreamWorks Water Park, opening soon, will be North America’s largest indoor water park housed beneath an 8-acre glass dome. Make a splash in the largest indoor wave pool, the longest hydro-magnetic coaster, and the tallest indoor body slide in the world. The park will also feature cabanas with views of Manhattan designed by New Jersey-native Jonathan Adler.

The grand opening in March 2020 will unveil hundreds of retailers, including fast-fashion brands such as H&M, Zara and Uniqlo, as well as a high-end collection of labels such as Hermès and Dolce & Gabbana. Also featuring many carefully curated dining destinations – ranging from casual and cool to memorable experiences from the world’s most celebrated chefs.
After you’re done shopping at one of the numerous stores or watching a fashion show on the runway, explore Merlin Entertainments’ SEA LIFE New Jersey Aquarium, LEGOLAND Discovery Center, CMX Luxury Movie Theater, Kidzania, a 300-foot observation wheel overlooking New York City, two indoor mini-golf courses, and many more.
With something for everyone, American Dream truly is a destination for the whole family!