Discover American Dream Shopping Mall, Now Open in East Rutherford

  • Amusement Park at American Dream Shopping Mall
    Photo courtesy of American Dream

The long-awaited American Dream shopping mall in East Rutherford opened and is loaded with an awe-inspiring mix of family-friendly activities, entertainment, indoor attractions and—of course—shopping across its 3 million square feet of real estate. Opening in four phases through the spring 2020, however, there’s plenty to experience now!
Phase 1: On October 25, 2019, the Nickelodeon Universe Theme Park—the Western Hemisphere’s largest indoor theme park—opened, boasting more than 35 rides, roller coasters and attractions, including The Shredder, The Shellraiser and Nickelodeon’s Skyline Scream. Simultaneously, The Rink at American Dream also opened, offering an NHL-regulation size ice skating rink with open skating, hockey tournaments, figure skating and more.
Phase 2: Opening November 27, 2019 is the DreamWorks Water Park, slated to be North America’s largest indoor water park housed beneath an 8-acre glass dome. Explore more than 40 water slides, a 1.5-acre wave pool and a 142-foot-tall water slide, or just kick back and relax in the plush cabanas.
Phase 3: On December 5, 2019, hit the slopes at Big SNOW, North America’s only indoor real-snow park, touting all kinds of hills, runs and ski/snowboard coaching sessions to appeal to all types of snow sports lovers. While you’re there, stock up on ski and snowboard apparel at The Shops at Big SNOW.
Phase 4: The final phase in March 2020 will unveil more than 350 retailers, including fast-fashion brands such as H&M, Zara and Uniqlo, as well as a high-end collection of labels (such as Dolce & Gabbana and Saint Laurent). This phase also includes the opening of more than 100 dining destinations—everything from casual grab-and-go options to fine dining by world-renowned chefs.
While you’re shopping at one of the numerous stores (or watching a fashion show on the runway), let the kids loose at one of the many attractions: the SEA LIFE Aquarium, LEGOLAND Discovery Center, CMX Luxury Movie Theater, Kidzania, a 300-foot observation wheel overlooking New York City, two mini-golf courses, and more.
With someone for everyone, this truly is a destination for the whole family!