Little State - Lotta Wow

New Jersey. Little State, Lotta Wow.

New Jersey isn’t the largest state. But we’re big on personality and bursting with possibility. From the northern peaks of Mountain Creek to the southern shores of Cape May and everywhere in between, there’s a lotta wow packed into our little state. And we’re gonna wow you every chance we get.

But how did the Little State, Lotta Wow campaign come to be?
We’re glad you asked!

We needed a HUGE idea that could promote the entire state, support every county and showcase New Jersey’s massive diversity of experiences – compelling an equally wide range of target audiences across multiple generations and life stages to visit. We know… a tall order.

So we rolled up our sleeves and got to work exploring and testing a heaping pile of enormously clever campaign concepts. Here’s how the focus group described (the clearly big winner) Little State, Lotta Wow…

Now that we established this powerful branding platform, we were ready to bring it to life through large-and-in-charge creative executions. We invite you to click around below – you’ll begin to wonder just how many wows you can take!

Video Wows

VisitNJ: Find Your Summer Wow | English 30sec

Find Your Wow in New Jersey | English 15sec

Find Your Wow in New Jersey | English 30sec

Visita a NJ | Encuentra Tu Wow Veraniego | Spanish 30sec

Wows Veraniegos en Nueva Jersey | Spanish 15sec

Encuentra Tu Wow en Nueva Jersey | Spanish 30sec

Winter Wows in New Jersey | English, 30sec

Winter Wows in New Jersey | English, 15sec

One Winter Wow After Another | English, 15sec

Estado pequeño. Muchísimos wows | Spanish, 30sec

Nueva Jersey, Estado pequeño. Muchísimos wows | Spanish, 15sec

Little State, Lotta WOW Launch | English, 90sec

Little State, Lotta WOW | English, 30sec

Little State, Lotta WOW | English, 15sec

Little State, Lotta WOW | Spanish, 30sec

Little State, Lotta WOW | Spanish, 15sec

Little State, Lotta WOW, Version 2 | Spanish, 15sec

Eye-Popping Wows

Some people say New Jerseyans get in your face. That’s exactly what we’re doing with our 3-D animated videos promoting the state’s wow-worthy things to do and places to see.